Material
The material your watch is made from is almost always driven by price. The more you pay, the more materials become available to you. Stainless steel, titanium, ceramic, gold and platinum are the most readily available materials in watch case design. Stainless steel is the most common;
it is a good all-rounder, it is tough enough for day to day use (but
not scratch resistant), is cheap to manufacture and has a range of
finishes.
Both ceramic and titanium are lightweight materials, with ceramic being highly scratch-resistant.
Gold and platinum are premium materials that have the highest prestige finish but are more expensive.
They also suffer with being much softer metals and will be more prone
to knocks and dents, but at the same time they are denser and heavier
than stainless steel.
Stainless steel and titanium can be made more scratch-resistant with a
coating of PVD or DLC but this will change the appearance of the
material.
Strap
There is a vast range of strap styles available when purchasing
watches, but don't feel limited to the one that happens to come with the
watch.
Many retailers specialise in alternative straps and watch manufacturers
frequently offer watches with an additional secondary or different
style strap at point of purchase.
Watches tailored to specific uses often come on a strap that best fits
with that type, for example a dress watch coming with a premium leather
strap or a sports watch on a rubber strap. Again this is something that comes down to personal choice, and your own sense of style.
Feel free to experiment with different straps on different watches,
they are often inexpensive to purchase and simple to change with the
correct tools.
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